Beyond overhead Donor expectations for driving measurable impact with technology

Ataira - Jun 29, 2021

Technology is rapidly advancing, creating both great opportunities and great needs in the nonprofit sector. This document summarizes the research findings of over 2200 individual donors, volunteers, or funding decision-makers to understand what motivates them to support organizations. As donor expectations change with the digital landscape, nonprofits face an increasingly urgent need for technology that can align with and enable their organization’s mission.

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