Ataira
Non-Profit Analytics / Non-profit engagement analytics

Disconnected non-profit engagement data became a shared operating model.

Unified giving, attendance, and donor engagement analytics across multiple organizations using standardized KPIs and cloud pipelines.

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Shared data modelEngagement signalsCloud reporting
Business overview and objectives

The engagement question was bigger than another donor dashboard.

The network needed a shared data foundation that respected different local systems while giving leadership comparable measures for giving, attendance, donor retention, and engagement health. The business value came from standardizing the model without forcing every organization into the same application stack.

Business objective

Create a repeatable onboarding and analytics model that lets new organizations contribute data, compare KPIs, and act on engagement signals with less manual reconciliation.

  • Integrate finance, membership, donor, and attendance sources.
  • Standardize KPI definitions across participating organizations.
  • Build cloud pipelines that can onboard new entities repeatedly.
  • Improve donor retention, giving, attendance, and engagement visibility.
  • Protect local operating differences while enabling shared benchmarks.
  • Reduce spreadsheet consolidation and recurring manual reporting.
Decision pattern

The engagement model worked because the data foundation was reusable.

Map the source diversity

Connect finance, membership, attendance, and giving systems without hiding source differences.

Standardize the KPI model

Create definitions that leadership can compare across entities and time periods.

Scale the onboarding path

Make the platform ready for new organizations, datasets, and reporting needs.

Implementation evidence

The work turned source diversity into a reusable engagement data product.

Finance, donor, membership, attendance, and operational sources were connected without forcing every organization into one system. The platform standardized the business language while preserving local operating reality.

QuickBooks SQL Server Donor systems Membership data Attendance records
Operating objective

Make every new organization easier to onboard than the last.

The model needed to create trusted giving, attendance, donor retention, and engagement measures so leadership could compare organizations, spot movement, and reduce recurring spreadsheet reconciliation.

01 Ingest

Connect accounting, donor, attendance, and membership data from different local systems.

02 Standardize

Define shared giving, attendance, donor tier, retention, and engagement measures.

03 Certify

Validate source mappings, refresh logic, KPI definitions, and quality exceptions.

04 Onboard

Reuse the model so new organizations can join without rebuilding the platform.

Single source of truthGiving, attendance, and engagement data became comparable across organizations.
Donor insightTier segmentation and multi-year trends made retention easier to monitor.
Less reconciliationRecurring QuickBooks and attendance reporting moved into governed pipelines.
Repeatable onboardingNew non-profits could join the platform with a reusable data model.
Data Engineering ServicesAPI integrations, Azure pipelines, cloud warehouses, and reusable semantic foundations. Business Data IntelligenceCross-organization KPI language, governance, dashboards, and operating cadence.
Demo dashboard / cross-organization operating view

Organizational Cross Functional Performance

The dashboard below shows the reusable surface created from the business objectives: shared attendance trends, giving performance, donor engagement, and forecasting across organizations with different systems.

Avg Weekly Attendance
2,430
+6.1%
vs prior year
Total Active Donors
482
+3.4%
Rolling 12-month count
YTD Giving
$1.18M
+8.7%
Across all giving channels
Percent Online Giving
29%
+1.2%
Digital engagement indicator
Donor Retention Rate
84.3%
+2.1%
Retained donors vs prior period
New Donors (YTD)
74
+15.5%
Based on onboarding growth
Recurring Giving Share
21%
+0.8%
Online recurring commitments
Engagement Index
78
+5 pts
Composite of 5 engagement pillars

Attendance Trend (Adult vs Youth)

Rolling 12 months with seasonal lift

Giving Trend vs Goal

Monthly goal attainment with variance bands

Donor Tier Segmentation

Distribution of givers by engagement tier

Donor Retention vs New Donors

Month over month view of relationship health

Giving Channel Mix

Online, in-person, and recurring giving by month

Engagement Index Radar

Holistic view of attendance, serving, and digital reach
*Dashboard simulated to respect customer confidentiality though based on actual project objectives
Start a non-profit data foundation conversation

Need disconnected engagement systems to support one operating model?

Tell us where giving, attendance, membership, finance, or donor measures disagree. Ataira will frame the reusable data foundation and KPI model for cross-organization reporting.

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